Productive and useful content is pivotal in the internet industry. It affects revenues and sales enormously. Therefore, an SEO copywriter has to keep several characteristics in mind while generating web content.
Content produced for web readers should be engaging, entertaining and informative. It should pique reader curiosity and cause them spend more time on your web page.
To be able to produce appealing content, the writer has to ensure that all words and expressions used are captivating. Reading through web content should be a pleasurable experience for web readers. If the write-up is dull, then visitor traffic will also be affected adversely. The textual content should be exciting and compel readers to peruse further.
In addition, web content should be unique. If you content is repetitive and easily available at other places on the web, the number of visitors will also shrink. So, it requires a person to craft written content very carefully. Web Content should be search engine friendly. All keywords and phrases should be slotted in strategically to gain attention of search engines. To make this happen, you must be aware of all the search engine algorithms and SEO functions. Search engine algorithms are programs designed by search engines to categorise, rate and rank web content.
A good SEO writer couples well written textual content with other strategies that help generate traffic. These are link building, anchor text, keyword insertion etc. Therefore, they should be well versed with the popular keywords in the genre. They should pay attention to keyword placement also. The keywords should be well distributed in the written text. In addition, keywords should also be included in the title, tags, description, links etc.
An SEO writer generates content solely for the web. However, the variety of content produced is extremely diverse. There are articles, blogs, press release, product reviews, etc. Copywriting for websites as well as search engines comprises a huge chunk of SEO writing. Apart from these, SEO writers produce articles, research based articles, etc. Writing for PPC advertisements also falls under the genre of SEO writing.
Ghost writing is also categorised as SEO writing. Ecommerce writing is a very important part of SEO writing. Blog maintenance and web page writing is also a branch of SEO writing. It also involves writing business letters and sales memos. It includes translation services and writing newsletters also. Writing SEO press releases is a common practise. SEO writing involves writing for defined genre’s like travel writing, technical writing, case study analysis etc.