SEO helps your website to rank higher. But, your website is the ultimate destination of the online visitor. If the content given in your website fails to appeal then going away from your website is just a click away. Therefore, the success and failure of your website ultimately depends on its content.
No matter how many links you have, how effective your keywords are or how much traffic your website is getting, as long as the content is not relevant, your website loses the purpose of its existence. No visitor will be motivated to avail your product or service as your website is the reflection of your brand. This has long been the biggest blunder most website owners and SEO professionals had been making. But, the importance of quality content has been recognized and content forms the most important factor of on-page optimization. Therefore, most SEO companies appoint professional content writers for optimization of a website.
If your content is not seen according to the code by the search engines then your website is virtually invisible for a search engine. This means neither will your website be indexed by a search engine nor will it be ranked.
Also, the content should be informative, relevant and reader friendly. Content writing is that form of writing where a sophisticated form of writing is generally going to drive traffic away from your website. So, it has to be simple yet helpful for a reader. It should be easy to understand and even search engine crawlers prefer a simple form of content. It should necessarily be precise and usage of complicated words should be avoided.
Keywords play a vital role in effective SEO content writing. The content has to be so developed that it is keyword oriented for successful SEO. The keyword frequency should also be carefully measured and used. Other factors such as Meta title and Meta descriptions also have to be kept in consideration while writing web content.
The content should be fresh and keeping in view of all the norms of all the major search engines. This facilitates in obtaining a good search engine rank for the website.
Good and relevant content also attracts more links to your website. This will boost traffic for the website and thus increasing the chances of better sales. More links also mean better chances of a good search engine ranking and increased popularity of your website.
So, next time when you think SEO you know the importance of quality content on a website.